Addison Lee is a London based premium taxi service. In 2012 they needed an App to offer fast online booking on-demand. Their branding has changed since then but the App concept is still the same.

During the research phase the focus was to understand Addison Lee's business needs, customers' needs and drivers' needs. The App designs was a seamless solution between customers and drivers and was one of the first Taxi Apps out on the market.


"Thanks to Kim we now have the logo and brand image we where looking for. He immediately understood  what we want to convey, and all proposals, not only the Logo Design but Corporate Image in general were elegant, simple and smart. Working with Kim is a very enriching creative experience with fantastic results for us and our brand."

Monica Bejano