Virgin Group Ltd. is a British multinational venture capital conglomerate founded by Sir Richard Branson and Nik Powell. They needed a solution to cross-sell between different Virgin services.

Virgin Red was created as a loyalty program and designs was made for an App to cross-sell between different Virgin services such as: Virgin Atlantic, Virgin Wines and Virgin Media.


"Kim has repeatedly proven his distinct ability to find pragmatic solutions to turn desired user experience into attractive form and image. He successfully blend constructive criticism with humanism in his communication and is kick on execution, all critical elements to a start-up like ours. He is a team-player that I can clearly recommend."

Erik Häggblom