Ultima is Affinity's premium brand for dog and cat food. They needed a web redesign as part of their new campaign.

Market research and designs made for web. This included a more user friendly interface and new concepts such as "Learn together" and "Pet Product filters". A more human friendly, informative and fun way for people to learn about their pets and their needs.


"Kim has repeatedly proven his distinct ability to find pragmatic solutions to turn desired user experience into attractive form and image. He successfully blend constructive criticism with humanism in his communication and is kick on execution, all critical elements to a start-up like ours. He is a team-player that I can clearly recommend."

Erik Häggblom